SKCHRA - LinkedIn Group

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LinkedIn is a business-oriented social networking site. Founded in December 2002, it is mainly used for professional networking. LinkedIn had more than 50 million registered users, spanning more than 200 countries and territories worldwide.

The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection.

This list of connections can then be used in a number of ways:
  • A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual, trusted contact.

  • It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.

  • Employers can list jobs and search for potential candidates.

  • Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.